The first full version of the PV was then released on May 21, 2021, with a second PV released on June 11, 2022. In February 2021, Cover released a teaser trailer for hololive Alternative, a media project to present the women of hololive in a new world. As of January 2023, hololive boasts a total of 75 active talents across five branches: hololive (the original Japanese branch, also referred to as JP), hololive Indonesia (ID), hololive English (EN), HOLOSTARS (a Japanese branch with male talents), and HOLOSTARS English. A now-defunct Chinese branch was established in late 2019, marking hololive's first attempt to directly reach non-Japanese audiences, and this was followed by other branches with Indonesian and English-speaking talents. The group also garnered attention in the West after several translated clips went viral. However, from 2017-2018, Cover Corp gradually shifted the direction of the Hololive project from a streaming platform to the idol-styled VTuber group it is famous for now, after Nijisanji's skyrocketing popularity inside Japan demonstrated the potential for VTuber streaming.įrom 2018-2019, hololive rapidly gained popularity within China and Japan (and elsewhere in Asia), significantly expanding its talent pool across several waves or "generations". Cover initially envisioned Hololive as a platform that other streamers would use, and their first talent, Tokino Sora, was intended as more of a tech showcase. Hololive was originally the name of a smartphone app developed by Cover in 2017 that allowed for 3D motion-captured virtual character live streaming (inspired by Kizuna AI who kickstarted the VTuber world in 2016). The main channel also produces scripted 3D anime shorts featuring the members' fictional avatars.Ĭover Corporation, established in 2016, was originally focused on the development of AR and VR technologies.
Although marketed as a team of idols, members of the group primarily make Let's Play and variety content livestreams on YouTube (except for Hololive CN members, whose main platform was Bilibili). Hololive is a Virtual YouTuber group founded and operated by Cover Corporation.
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